By now, you should know that video marketing is one of the biggest buzzes on the Internet right now with regard to online marketing. If you incorporate video onto your website or blog, you are likely to see elevated conversion rates on your sales pages, more engaged readers and a general boost to your position.
While that sounds great, you may be wondering how you possibly can incorporate video when you are painfully camera shy, tongue-tied, or have a face that you feel is better suited for radio. Well this shouldn’t hold you back and you don’t need to be Gerard Butler or Naomi Watts to stand up in front of a camera and impart your expertise!
When it comes to stepping in front of the camera, the excuses for why you just can’t do it range from having a Minnie Mouse voice to having a receding hairline. I’ve heard all of these excuses and you don’t need to worry about any of them. I want to go over some of the most pressing reasons why people don’t want to appear on camera and reveal these excuses for exactly what they are, that is just a reason not to engage.
“I am not good-looking enough to be on camera.”
Think about any of these — Sally Jesse Raphael, Joan Rivers, David Letterman, Geraldo, Oprah Winfrey or Larry King. Would you say any of these are particular attractive individuals, yet they are highly established celebrities who make a fortune talking on a camera. It doesn’t matter if you have a receding hairline, are overweight, imperfect teeth, or have had too much plastic surgery; if they can do it, you can do it.
“I’m too nervous – I can’t speak on-camera.”
Most people, in truth, are not naturally good at speaking and often will need quite a lot of practice before they feel confident enough to be recorded. But a few butterflies in the stomach are no reason to give up on the whole process without giving it a shot!
“The equipment is too expensive.”
This may have been true at one point in time, but not anymore. Indeed, you may well have all the equipment that you need right now without even knowing it. Even if you don’t, you can get access to all this equipment for less than the cost of a pair of shoes.
“I have a funny voice” or “I speak too quickly or too slowly.”
I remember as a child listening to my voice on a tape recorder for the first time. I couldn’t believe I sounded like THAT! Almost all of us think that we sound, if not look, funny but this is not the case as hardly any of us have unpleasant voices. And speed? We can fix that with a little practice!
“When people see me, they won’t like it.”
Any skilled online business owner who works as a virtual assistant will tell you that we are all insecure and wonder if we will be accepted, particularly when trying something new. However, when somebody does get to know you after a while through the use of video, research has shown that they will like you better than they would have otherwise. And that’s a fact. If you need some support to get it all done fast, consider hiring a virtual assistant, or even a virtual assistant team to get everything going fast!
By just telling you that you have some silly excuses won’t clear away the problem altogether, I know. But you need to be able to realize that most people have the same worries as you and this should really help to push you to try video marketing for yourself. After all, you never know unless you try it and if you still feel it’s really bad, you can always destroy the evidence at the end!