Search Engine Optimization - What Is It?
Search Engine Optimization (SEO) is the process of selecting the most relevant targeted keyword phrases related to your website . This ensures that your site ranks highly in search engines so when somebody searches for specific phrases it returns your site on top. It basically involves fine tuning the content of your site along with the HTML and Meta tags. It can also involve correct link building.
The most accepted search engines are Google, Yahoo, and Bing. Search engines keep their procedures and ranking algorithms secret so they get credit for finding the most useful search results and to hinder spam pages from impeding those results.
A search engine may use hundreds of factors while ranking the listings where the weight each carries and the factors themselves may adjust frequently. Algorithms can differ so widely that a webpage that ranks #1 n a particular search engine could come in at #200 on a different search engine.
Recently formed websites don’t have to be “submitted” to search engines to be ranked . A simple link from a well ranked site will get the search engines to visit the new site and begin to spider its information . It can take a few days to even weeks from the referring of a link from such an established site for all the main search engine spiders to begin visiting and indexing the new site.
If you are not able to search for and choose keywords and work on your own search engine ranking, you may want to hire someone to work with you on these issues.
Search engine specialists , such as Beech Marketing, will look at a plan for your site and make recommendations to heighten your search engine ranking and website traffic. If you wish, they will also provide continuing consultation and reporting to keep track of your website and make suggestions for tweaking and other improvements to keep your website visitors flowing and your search engine ranking high.
Usually your search engine optimization experts either build your website or work with your web designer to build an inclusive plan from the start so that all aspects of design are considered at the same time.