There are reasonable costs attached to Online Marketing and companies often think again about spending on the service as it comes to the end of a extensive process which has already made them spend a decent chunk of their marketing allowance.
The cost of a graphic designer for the artwork and then a web designer for the structure can often cost into the thousands of pounds depending on the intricacy of the website. Then there is in addition to that the cost to the company of employees taking time to devise the site with the two experts, and then to fill it with all the data about the products or services for sale. At the end of this process most organizations hope that all bases have been attended to, staff can finally get back to their day job and the sales or enquiries should start flowing in.
AlasUnfortunately this is unlikely to happen. The chances of you having a product so rare that it has hardly any internet competitors is slim, the competitor websites are recognized and know to the search engines. They have often been optimized themselves as the businesses have arrived at the same position as you at some earlier point in time and have learnt valuable lessons. It therefore really would be a waste of time, money and effort to go to the trouble of getting this far and then simply failing to complete the task.
Your website will still probably be virtually invisible to new customers looking on the net as it will be listed so far down the Search Engine Placement rankings that no searching customer will ever reach your page. The sites that cream off 95% of seaching customers are the ones that appear on page 1 of the search engine ranking list and these sites achieve it because they have gone on to the final part of the process of Website Optimization.
By using a Search Engine Optimization Company to bring Search of Engine Marketing services they should ensure that your well thought out, planned and relatively costly website is actually accessed by people other than your current customers. Try to choose a company who will charge you only on delivery of page one ranking results as these are the only results that are useful to your site, some organizations can claim seemingly impressive improvements to your Search Engine Placement, possibly from a ranking of page 56 originally to a vastly improved page 3 ranking. This unfortunately is still nearly useless, think about the last time you searched through to page 5, especially if you located what you were looking for on page one!
Tags: online marketing, search engine optimization company, search engine placement