The art of SEO can be learned, but you’ll find hurdles and roadblocks on the way. We will be looking at some typical SEO mistakes that it’s important to avoid.
When you create your site’s content, don’t make the mistake of overusing certain keywords. The best keyword density for your content is between 4% and 5%, so don’t go above this. If you want the search engines to rank your site well, you should avoid using your keywords too often, as this can lower your site’s ranking and value. Always include only those keywords that are relevant to your content. And when you feel the need to re-use the keyword, try using its synonyms instead because this would give you thumbs up with the search engines, since they use a technology called LSI or Lateral Semantic Indexing. So you have to be careful that you don’t engage in keyword stuffing, as the search engines will penalize you for this. Always be sensible when adding keywords to your content. Don’t go out of the context or write content that is poor in quality because of bad keyword density. Make sure your most important keyword appears in the title and first sentence of your content. The more you adhere to these principles, the better your ranking will be, and the longer you’ll be able to keep it. Many webmasters focus only on outbound links and don’t realize the importance of internal linking, which is another SEO mistake. The search engines are impressed by sites that make good use of internal linking (such as Wikipedia), so you should do this as much as possible. There are many reasons why search engines favor sites that have good internal linking but the biggest is that when you have a good network of internal links, it shows that your site is resourceful and people will be able to find what they want on it easily by following these links. Creating an internal link is nothing more than putting your targeted keywords in anchor text and having it link to another place on your website. You don’t, however, want to simply add links randomly. It’s essential that your internal links are logically arranged in a way that does not confuse either people who visit your site or the search engines.
If you want your site to rank well, make sure it runs fast and efficiently, as the search engines look for this. If your site is slow, you will also lose many of your visitors. If you are using more code than you need, this may be slowing down the time it takes for your site to load, and neither the search engines or your visitors will like this.
This is why it’s a good idea to avoid having an internal CSS file and instead go for an external CSS file. This is the way to go if you want your pages to load swiftly. Search engines are all about speed and relevancy, so you’ll have to agree with them and understand the importance of your site’s speed. Essentially, by creating a quality site that visitors will enjoy, you are also doing what the search engines want.
It’s easy to optimize your website for search engines, but knowing some basics will help you focus your efforts from the beginning.
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Tags: google, make money online, search engines, SEO, Traffic