Archive for May, 2011

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Find Out The Right Way To Do SEO Keyword Research

Wednesday, May 4th, 2011

Have you been doing your own SEO keyword research and if yes, are you confident that you are using the right approach? As you may already know, keyword research should be among the first things that you should be doing in your search engine optimization. In this article I will be sharing with you the steps that I take whenever I conduct my own keyword research.

Step number one for me is to have a complete understanding of what my website stands for or what it is all about. You might say that it is a very easy thing and that your site’s topic should be very obvious to you and to other people. But the truth of the matter is that it is not a simple thing to do. Not all website owners fully understands what the overall topic of their website is, especially if their site contains so many pages with varying themes or topics. Naturally it would be harder to say that your website is just about one topic. So why is this important? It’s because keyword research and search engine optimization is more effective and easier to do if you are working with only a handful of keywords.

After that what I would do is to open up the tool that I would use for my keyword research. For this I usually utilize the free keyword research tool that Google provides us. Of course you can use any other keyword tool as there are many such tools, both proprietary and free. However, if you ask me it is better to use just one tool, or two at the most, when conducting your keyword research. This is because it will simply the whole process for you and you will not have to evaluate a great amount of information. And I only deal with long tail keywords as the broad keywords are often harder to compete in.

The single most important data that I look at in the keyword research tool is the monthly search volume.  As far as I know, most internet marketers also do this. I pick out the keywords with a satisfactory amount of monthly searches. In my case, below ten thousand is usually good enough. Then I search for that keyword in the search engine and if there are just a few results, I keep that keyword aside for further evaluation and possible inclusion in my keyword list.

Now if I am doing my search engine optimizing for just one website, I make sure that there is only one theme or topic for it. I also apply that thought to my keyword research as it will be the main factor in my site’s optimization. With just one theme, your seo campaign will be laser-focused and it will be easier for Google and the other search engines to rank your website properly.

So how many keywords do I usually get? It depends on how many pages my website contains. This is because I make it a policy to use just one or two keywords per page. Again this has something to do with ensuring that my website is focused.

More keyword research ideas have been written and discussed but the points mentioned here are among the basics that you must understand whenever you are doing your own keyword research for seo. Keep everything simple so as not to waste your time on keyword research alone and to give you time to work on other seo techniques.

 

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Why Writing SEO Copy Can Lead To More Links

Wednesday, May 4th, 2011

All successful internet marketers will say to you that to have a working website and a profitable online business, you need high quality content. Whether it is a sales page or a contact page or just a simple introduction to your product or service, only a well-written copy can give you the best possible results you need. Good copy can make your visitors stay longer on your site, make them purchase your product, and help rank your website for your targeted keywords. That is why learning the best ways of writing seo copy should be at the top of mind of all web copywriters and internet marketers alike.

You have heard people say that content is the most important part of any website, and you might ask, what is a content to be exact? In most cases we call anything that we see on a website that brings about a message to the site’s visitor to be content, or web content. Often this is in the form of text, but we are all aware that the web is more than just a collection of text copy. Web content can also be videos, sounds, images and even games. It is what gives meaning to the whole website.

What does web content got to do with link building? Well if you look at a website and you gauge its effectiveness, which part of the website do you usually use a basis for that decision? It is the web content. Because without content the website is meaningless. The same goes that if you have content, make sure that it is of high quality and of great interest. Because the way the web works, people love to link to websites with good and interesting content. They do not want to link to crappy sites with crappy content.

Therefore it is imperative that you come up with quality content for your site. You can write your web copy yourself, if you are confident enough that you have the skills to do it right. If not, you can always hire a professional writer to do the job for you and you can be sure that you will have an engaging copy on your site. But if you still insist to write it yourself and you are aware that you are not that good a writer, getting into a freelance copywriter course will be a good idea.

1. Write a copy or content that effectively deliver your message to your target market, and make it as interesting as possible. Always remember that it is very easy for people to just hit the back button if they find your web content too boring.

2. Make your copy concise. Avoid the habit of rambling on and coming up with a very high word count. People hate to read a lot of text and they will surely stay away from your site if all they can see are long paragraphs.

3. Do not write a highly complicatd content. Use simple words and sentences to get your message across. Avoid using jargon and any other technical terms as these would surely keep a lot of people from reading and understanding your copy.

If you want to push further with your internet marketing and copy writing skills, joining a John Carlton workshop will be among the best investments you will ever make. Learning from a top copywriter is the ideal way to improve your writing skills.

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Finding Niche - How Easy It Can Get For Your Niche Research

Wednesday, May 4th, 2011

Finding Niche?  Then read this carefully!

Having difficulties learning about your niche? You happen to be not alone. All Net marketers - even the big boys while using big budgets - have difficulty with their niche research at times. Fortunately to suit your needs I’ve patched together 7 quick points that will assist you to get more than the hump and get to understand your prospective customers.

one. Examine Journals - Magazines could possibly be going the way of the Dodo but they nonetheless provide a 1st hand examine what men and women in a distinct niche are interested in. The advertisements are especially telling.

Get into the back of the trade or niche magazine and you are likely to come across local and national ads targeted at solving particular complications in that niche. Tap into those people advertisements and you may commonly uncover quite a few intriguing merchandise ideas. You can also understand much more about what individuals require for the reason that niche.

2. Use Amazon.com - Search for goods on Amazon.com that have a solid number of testimonials. Any book or item which has at least 20 critiques can honestly be mentioned to possess thousands of buyers. In truth, estimates put assessment rates at one in 1000 or even worse.

On top of that, you are able to examine table of contents in books through the “search in book” instrument that Amazon provides. This may permit you find out additional about what your focus on niche is enthusiastic about finding out about from these publications.

3. Use Clickbank.com as well as other Affiliate Networks - On affiliate networks you may review the actual goods that happen to be promoting. When you find a substantial gravity for any solution, assessment the sales page and record the distinct troubles that seller outlines for their audience.

If a merchandise sells effectively in any niche, you’ll be able to bet that your target buyer has all those forms of issues. Even if you’re not promoting the similar merchandise, you’ll be able to learn a great deal about what profits strategies operate nicely for these viewers.

4. Interview Authentic Prospective customers - If you want to understand about someone, just go talk to them. This is doubly accurate for Web marketing and advertising. You can find a number of methods to complete this. You can speak to folks on Facebook or Twitter and request them concerns - an excellent approach to use your social media accounts.

You’ll be able to also speak to men and women you previously know which are interested in a niche. In several instances, you will almost certainly know somebody who has the trouble you are researching. Ask them where they turn for facts, how they research their purchases and what they’d think on the revenue page.

five. Enter the Target Market - Delve into forums, social media groups, and email lists to discover a lot more about the niche. It is possible to troll the forums to study a lot more about what persons are saying (and how they talk) for the reason that niche, or it is possible to actually interact to request inquiries.

Subscribe to any on-line newsletters and trade publications as well to learn as very much as you’ll be able to about these prospective clients.

6. Quantcast and Compete - These sites will supply a bevy of useful demographic information about niche websites. If that you are keen on selling dog training guides, lookup for DogFancy or PetSmart and see who’s on those people internet sites.

It is a really important element of the research course of action. You wish to rule out any niches with large proportions of teens under 18 years of age or with limited spread. A small demographic that does not commit a lot seriously isn’t suitable.

7. Checkout Your Competitors - Your competitors are essential components of your respective research process. You may wish to study what form of information they’re posting, which search phrases they’re applying for Search engine optimization and what advertisings they operate in PPC.

Use a instrument like Site visitors Travis to analyse your opponents and retain track of what they may be targeting.

Current market research can be a fundamental factor of any excellent on-line marketer. Should you skip it, you are likely to never know what your potential clients in fact want out within your internet sites and items. Want to understand why so a lot of people fail in this business enterprise? They skip these foundation laying methods.

Hope this will give you a lot of niche ideas.

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Best Ways to Monetize Twitter

Wednesday, May 4th, 2011

Do you think Twitter can help you promote products? It is definitely able, but first you must learn the mistakes to avoid so that you can make the most of it.

Are you new to all this? Click here to learn the basics of how to make money online (video).

Twitter marketing can be just like all the other marketing practices you use. The concepts are similar and the ideologies are identical as well. One of the most common mistakes made by new Twitter marketers is that focus more on themselves rather than keeping their focus on their followers. The truth is, nobody cares about he specs of your product. People don’t have the time to sit there and think how great your product is. You have to understand that showing self importance will only backfire here. What you can do is attempt to show them how your product will benefit them and then tell them what they’ll get from it. Your prospect must understand the benefits extremely clearly. You might have the best product with amazing features, but unless I as a customer don’t know how they will be useful for me, there’s no point. The very reason you used Twitter in the first place was due to the fact that it allowed you to make more contacts, sell more products, and make more money than you had been before. Always be respectful to your followers. The reason Twitter is becoming so popular is due to the fact that everyone treats everyone the same so they form more solid relationships. This is why you have to be one amongst them and talk about how the product can help them, not how many sales you want. Last but not the least, don’t put all your efforts into bragging about the product, but rather be subtle in your approach and have a balance.

Don’t make the mistake of not leveraging your followers for your marketing purposes. Now, I’m not asking you to go out there and bluntly ask them to promote your products. The idea is to use the followers you already have to gain more. How, then, can you achieve this? It involves nothing more than making a simple request to your followers, that they re-tweet a few of your better tweets! That’s all there is to it.

This means that each of your followers who does this will be sending your tweet to their own followers, which is why this is an effective viral technique. Your tweet can end up reaching thousands of new people, many who may end up following you. But if you get shy when asking them, it simply means that you’re not using their full potential. There is no reason not to ask them, as it’s simple enough to do and only shows that you believe in what you’re doing. You want to learn how to expand your influence on Twitter as efficiently as possible.

Another mistake beginners at Twitter marketing often make is trying to get lots of followers before they’ve built up a good number of tweets of their own. If you want to target and dominate a niche market on Twitter, you will have to show them what you can do. In other words, the kind of information you share on your Twitter page will help you gain followers.

You will have a much easier time attracting followers in your niche if you’ve shown some talent or expertise in that area by posting quality tweets that they can see. So Twitter has the ability to really get your business off the ground, but only if you act the right way and you stay away from the blunders you’re now aware of.

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