Actually, there’s a lot more going on underneath the surface with effective AdWords ad copy. Interestingly, a lot of times the problem has to do with the short length of the ads. If you’re not familiar with the way to write good ads, then things can get a little dicey, so to speak. In this article we shall be looking into a few simple AdWords ad writing tips that will help you create a responsive ad for your campaign.
Don’t get in a hurry to make money if you’re lacking in PPC experience, and with ad testing you really should proceed with caution. Don’t start to test every element at the same time. The type of testing you’ll be doing is A/B split testing, and that you must only change one thing for testing; your headline copy for example. When you make a change and test against another ad, you have to know what caused the conversion rate change - that is why you test one ad element at a time. After you begin testing, both ads will have their respective CTR’s, click through rates, for you to see for easy comparison.
It’s fine to study ads and get inspiration and ideas, but we strongly advise that you do not copy ads word for word, etc. The outright copying and plagiarism of ads has been going on for many years in PPC advertising. Obviously, you will never become a great PPC marketer by simply stealing the ads from other advertisers. You can get ideas and emulate styles and strategies, and that is fine and well. There is no shortcut to business success, and people do it but the success is always short-lived.
If you put into crafting out a unique ad copy for your campaign, your ad won’t get lost in the large chunk of ads that you see on Google.
Last but not the least; try to weave in a story in your ad copy. We’ll explain how you do this because we know you’re scratching your head. All you need to do is tap into the emotions of your target audience and bring out sympathy/empathy. These are powerful emotions, and when people genuinely feel them they can be taken to action.
The more you study and write ads, the better you’ll become at it. You’ll see that in the beginning it looks difficult, but as time goes by, you’ll start to get the ins and outs of writing good copy. After a while it will all become second nature to you. Not everyone has the will to succeed and do what success requires, but if you do then you’re already ahead of the game.
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Tags: advertising, adwords, online marketing