The art of SEO can be learned, but you’ll find hurdles and roadblocks on the way. You will be off to a good start with SEO if you are careful not to make any of the following mistakes.
A simple SEO mistake that can be easily avoided is using flash on your site. So what does flash really do? It makes your site look exciting and cool right? However if you really look at whats happening, you’ll see that flash can really do more harm than good to your site. First of all, it takes a long time for the flash to load, and your prospects are going to despise waiting. Secondly, search engines can not read flash, which means that it serves you no purpose and the page will not rank for you. Regardless of this many webmasters try to beautify their websites by adding flash to the homepage, which takes away all chances of the site ranking in the search engines. If you desire to use flash really badly then also have an another plain HTML page with high quality content on it. This doesn’t take much effort, and in actuality it’s going to bring down your burden. Besides not being able to read flash, search engines can’t read frames either. So all of the content and navigation that you put into frames are basically ignored by search engines. You should understand how to move with the times and stay updated about the search engines. When you leave traditional methods behind there are a lot of SEO methods you can try. Last but not the least; remember that by using flash you might impress your visitors for a moment or two, but in the long run, your traffic will suffer which means everything else will suffer. So don’t be foolish, get rid of flash and use high grade content that is better for your purposes.
The other simple SEO mistake is when you expect to get overnight results and rank high for your targeted keywords without any effort. Online courses may promise high rankings in a hurry but, truly, getting these and keeping them involves a commitment to building backlinks and adding new content over the long haul. True optimization requires you to put in an ongoing effort. Track your rankings on a schedule so you’ll be aware of what is working, what isn’t, and what to try next. Make sure your reporting service will tell you even about the small changes in your rank, since these matter to you. Because you spend so much into getting your high ranking, you’ll want to make sure to maintain it, too.
You also should stay away from SEO services that say they can get your site well ranked, with tons of backlinks, in a matter of weeks or even days. These are people who will use blackhat, usually automated methods to impress you with fast rankings. Marketers who take this road, however, almost always end up regretting it, because the search engines have the technology to catch you and then punish you for breaking the rules. That’s why it’s important to do your homework when it comes to outsourcing SEO, so you know what kind of strategies they use and what their other customers say. If you want to outsource SEO, that’s fine as long as you know who you are dealing with.
In conclusion, search engine optimization is not that difficult, only if you try and avoid mistakes like the ones we discussed above.
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Tags: SEO, site promotion