Would you be interested to learn a couple of very cool and clever AdWords ad writing strategies? Then keep on reading this article to discover our winning strategies for kicking out excellent PPC ad copy that gets the job done.
You should already know what the greatest benefits are for what ever you’re promoting. You can’t just use your ad space to write about the features of the product and expect to get clicks. If your XYZ Widget can save 2 hours a day for someone, then a good benefit is not only time savings but being able to use that time for more productive activities. The thing to remember is that people are basically selfish, no joke, and the benefits allow them to “feel” the emotions associated with the things they want. The reason for this is, when people look at an ad, they don’t click on it because it looks appealing. So your benefits will speak to some people, not all, but some will click on it. So make a list of all the strong benefits of the product you’re promoting and sort out 2-3 benefits that you can include when writing your ad copy.
But you’re not done, yet, and as stated you want to test your ads with different benefits to find the best one. The second important AdWords ad writing tip that you should keep in mind is to try and make your ads stand out by bringing out the unique selling point of the product you’re promoting. At this stage, you will know the strongest benefits that your product delivers. So you know what the best benefits are for you product, and so perhaps make a list of them. Avoid trying any cute copy approaches because they always produce epic fails, and no one seriousl will click on them. Your conversions will be much higher if the reader does not have to stop and think about what your offer is all about. If possible, you can test with your benefit in the headline if it will fit.
Believe it or not, certain aspects of a story are highly effective with some markets. It’s much easier than you may be thinking. What you do is find a way to appeal to their sense of empathy or sympathy for something. These are powerful emotions, and when people genuinely feel them they can be taken to action. Writing powerful AdWords ads is not hard to do, but you need to know how to do PPC advertising, and then you can work on your ads.
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Tags: advertising, adwords, online marketing