Article marketing is probably one of the easiest ways to get successful online because it doesn’t require anything on your part except your time and dedication. There are plenty of other marketing tactics that can give you good results, but article marketing deserves a place within your marketing arsenal. Below are some quick article marketing tips to put to use in your own marketing.

Although the resource box appears at the end of your article, it’s still one of the most critical parts of it. But many new article marketers make the mistake of focusing the resource box on themselves, rather than on the product they’re promoting. The best way to use your resource box is to tell readers what your product can do for them. Introducing yourself or talking about irrelevant things is just a waste of space and won’t serve any purpose. Ideally, you want your resource box to flow naturally from your article so it doesn’t seem like something separate. Remember, this plays the critical role of convincing readers to click on the link for your website. So you definitely want to have a resource box that is interesting and original. Your resource box is also an opportunity to get backlinks, so be sure to use anchor text with you keywords in your links. A good way to leverage the resource box is to give away something for free, so that you can increase the amount of traffic you generate from your article marketing. It’s important not to try too hard to sell readers anything in your articles, even though you are using them for marketing purposes. Don’t use your articles to try to directly sell your products, but stick to giving people useful and interesting information. Keep your articles educational, and readers will want to find out more about your products on their own. Readers who find your article are looking for information on a subject and will not like it if they see you are only trying to make a sale. Your article should come off as a self-less way of giving away information, in exchange of the trust you gain from your readers. You will have the most success with article marketing if you keep this in mind rather than being too anxious to make a quick sale. There are quite a few article marketers who generate huge amounts of free, targeted traffic with all the articles they’ve published online. These article writers know the importance of providing value to their readers rather than using sales pitches.

A smart way to take your article marketing to the next level is to compile a large number of your articles into a report and give it away. This report will bring you viral traffic from all over the internet. If you have a subscriber list, ask them to forward you eBook to others. Your articles will provide the avenue for a different type of traffic. Many marketers take advantage of this method to get extra traffic at no cost. What’s even better is that this traffic sometimes continues for years. Do it once and continually be rewarded for your efforts.

The best reason to use article marketing is that if you write and submit articles regularly, you can get lots of targeted traffic to your site for a long time. So make sure you apply the above tips to your article marketing campaign to get the most out of it.

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Tags: article marketing, make money online, writing

This entry was posted on Tuesday, July 26th, 2011 at 8:47 pm and is filed under Video Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.