As a PPC, pay-per-click, advertising model, Google Adwords thus far is the standard when it comes to success and visibility. Writing ad copy that moves people to take positive action is tremendously useful in many advertising mediums, and Google Adwords is just another one of them. If you’re looking to improve your PPC performance, then hang-on because we have three great Adwords ad copywriting tips we feel can help you improve your ROI.
The most important tip that you need to keep in mind as AdWords advertiser is to test the various elements of your copy, again and again to enhance the results. You can test all day until the cows come home, but if your ad copywriting leaves little to be desired, then you’ll be in for a struggle.
The best conversion rate is 100%, and you’ll never get it; but there’s nothing wrong with trying - so always keep testing.
When writing the copy, make sure that you remove any common words such as “in, an, it, on”; since they will take up a lot of space. Your ad should be short and powerful, which is why you should get rid every word that doesn’t need to be in the ad. Your aim here should be to have only those words that count.
Don’t be afraid to experiment a little bit, and you can offer a glimpse into a personal story with your ads. One thing to do is split test between a regular ad and one that contains some allusion to a story or experience. There may not be enough room for using story elements; so just be sure to let them know how much they can also benefit from the product, as well.
The strategies you learned about here will work very well for better converting Adwords ads, and always continue learning more about the subject. The more ads you write and study, the better will be youir belief in yourself, and that is very important to your success.
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