Do you have a business that would benefit for local promotion? What you need to do is have your website optimized for local search traffic from Google and other search engines. It can be very powerful depending on your offline business, and lots of brick and mortars do very well with it. In this article we shall be looking into 3 simple local SEO tips that you can use right away to see results.

Here’s something that might surprise you a bit, but it is a fact: Bad reviews aren’t bad at all. To be honest, no matter how hard you try to turn your business into the perfect company, there is always something that can be improves. Therefore, if users find that a business has only positive reviews mentioned everywhere, they might actually think something is wrong. This may even make them go search for a more reliable company that they can trust. This just goes to show that you shouldn’t take bad reviews in a negative way. They are simply part of your company and should be treated as such. Actually, it’s a perfect opportunity for you to make your product or service better to meet the demands of your customers, which will only serve to improve your reputation.

If you want your site to be recognized on a local level then you need to be open about asking for reviews. If you don’t employ this tactic, you will be missing out on a lot of great opportunities. The majority of the local sites are completely fine with your interacting with your customers and asking them to review you. So why not take advantage of this simple tip?

It’s simply a matter of taking the time to ask your customers personally for a review. This doesn’t require you to go out and discuss it individually. You can simply post a message like “We would really appreciate it if you could review our business on Google/Bing/Yahoo local.” You should put up this message on your site, in your email signature and on your thank you page that comes up after they have gotten in touch with you or signed up for a newsletter. These reviews, regardless of the fact that they are good/bad/ugly, they do add up to your business and its credibility, which brings in more customers in the future.

If you want, you can also put the address for your business prominently on your web pages, and sometimes people put it in their header graphic. That way, when people are on your site they can quickly glance at that information without the need for clicking. Taking such small steps will take your local SEO efforts a long way, so ensure you have them in place.

You can capture a greater percentage of your local traffic if you use local SEO practices. You can do local SEO yourself if you want because there isn’t much to it and it’s easy to do. The other nice thing about this is it usually doesn’t take a great deal of time to experience exciting results. If your efforts prove successful, then just be sure you can meet the higher demand. This kind of traffic you can get is much different from the regular organic search traffic.

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Tags: internet, SEO, strategies, tips

This entry was posted on Wednesday, September 14th, 2011 at 10:15 am and is filed under Video Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.