Mistakes are the number one cause of lack of success with AdWords campaigns. If you ever hope to become profitable, then you simply have to know what you’re doing so you can avoid these dream killing mistakes. Today we’re going to discuss three dangerous Adwords mistakes that will do a number on your campaigns. Also, don’t forget that reliable webhosting is most definitely a must with online marketing. We strongly recommend Blue Host, be sure to look at our BlueHost review.

There seems to be the kind of AdWords advertiser who just has to be in the numero uno position in the SERPS. Logically, this makes sense because the ad that’s on the top gets the most exposure. However, things are a little different with PPC and AdWords, and you have to look at things differently. The top spots are absolutely notorious for getting the highest amount of stupid clicks - clicks that are just clicked for the heck of it and no other good reason. The searcher clicking on the top ad could be a casual one who isn’t looking for any solution, but only browsing around.

You’ll find many such ‘browsers’ clicking on the top ads just to see what it is all about. The CPC for that number spot isn’t cheap in most niches, and it’s ridiculous to pay for it, we think. What you actually want to do is place your bids so you’re farther on down from the action - like in #3 or #4 locations. You’ll always find that the clicks are much more valuable because the people are much more serious about their search. You’ll also discover your clicks will be costing you a lot less down there. However, it’s not hard to get your ads in that sweet spot area, and a lot of times you just have to get the feel for the particular market.

Another mistake is to use Google’s Content Network to display your ad. This network is actually a network of websites that have partnered with Google to display ads. These sites are usually AdSense based, which is why the results you will get them from aren’t much targeted. It’s quite possible that your conversions will be much lower with Content Network traffic, so use at your own risk. You’ll find that most of your ROI will come from Adwords PPC and not the Content Network.

Finally, do not make the mistake of overstuffing keywords into a single ad group. Your continuous testing and changing of your AdWords advertisements will improve the performance of your ads. Unfortunately placing hundreds of keywords in one group will only cause your keywords to be ignored and the popular keywords to get all of the clicks. You will be unable to discern from the data whether or not a particular keyword was drawing the attention you need. You need to make sure you aren’t posting more than 10 or 20 keywords per ad group in order to get a more clear idea of how well they are performing for you. Figuring out which ones are performing best will make it possible for you to use the successful ones in other campaigns. You will no doubt fail miserably if you forget about having too many irrelevant keywords in your ad groups.

But you can’t worry too much about mistakes because everyone has made their fair share of AdWords mistakes. It’s not hard to learn how to do AdWords or PPC, but it’s just that it is highly encouraged you learn something first. Last but not least, don’t forget to look to see if there are any new Blue Host coupon codes.

Tags: adwords, google adwords, google adwords mistakes

This entry was posted on Wednesday, September 14th, 2011 at 8:47 am and is filed under Video Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.