Would you be interested to learn a couple of very cool and clever AdWords ad writing strategies? Then keep on reading this article to discover our winning strategies for kicking out excellent PPC ad copy that gets the job done.

You should already know what the greatest benefits are for what ever you’re promoting. You can’t just use your ad space to write about the features of the product and expect to get clicks. If your XYZ Widget can save 2 hours a day for someone, then a good benefit is not only time savings but being able to use that time for more productive activities. The thing to remember is that people are basically selfish, no joke, and the benefits allow them to “feel” the emotions associated with the things they want. The reason for this is, when people look at an ad, they don’t click on it because it looks appealing. So your benefits will speak to some people, not all, but some will click on it. So make a list of all the strong benefits of the product you’re promoting and sort out 2-3 benefits that you can include when writing your ad copy.

But you’re not done, yet, and as stated you want to test your ads with different benefits to find the best one. The second important AdWords ad writing tip that you should keep in mind is to try and make your ads stand out by bringing out the unique selling point of the product you’re promoting. At this stage, you will know the strongest benefits that your product delivers. So you know what the best benefits are for you product, and so perhaps make a list of them. Avoid trying any cute copy approaches because they always produce epic fails, and no one seriousl will click on them. Your conversions will be much higher if the reader does not have to stop and think about what your offer is all about. If possible, you can test with your benefit in the headline if it will fit.

Believe it or not, certain aspects of a story are highly effective with some markets. It’s much easier than you may be thinking. What you do is find a way to appeal to their sense of empathy or sympathy for something. These are powerful emotions, and when people genuinely feel them they can be taken to action. Writing powerful AdWords ads is not hard to do, but you need to know how to do PPC advertising, and then you can work on your ads.

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Actually, there’s a lot more going on underneath the surface with effective AdWords ad copy. Interestingly, a lot of times the problem has to do with the short length of the ads. If you’re not familiar with the way to write good ads, then things can get a little dicey, so to speak. In this article we shall be looking into a few simple AdWords ad writing tips that will help you create a responsive ad for your campaign.

Don’t get in a hurry to make money if you’re lacking in PPC experience, and with ad testing you really should proceed with caution. Don’t start to test every element at the same time. The type of testing you’ll be doing is A/B split testing, and that you must only change one thing for testing; your headline copy for example. When you make a change and test against another ad, you have to know what caused the conversion rate change - that is why you test one ad element at a time. After you begin testing, both ads will have their respective CTR’s, click through rates, for you to see for easy comparison.

It’s fine to study ads and get inspiration and ideas, but we strongly advise that you do not copy ads word for word, etc. The outright copying and plagiarism of ads has been going on for many years in PPC advertising. Obviously, you will never become a great PPC marketer by simply stealing the ads from other advertisers. You can get ideas and emulate styles and strategies, and that is fine and well. There is no shortcut to business success, and people do it but the success is always short-lived.

If you put into crafting out a unique ad copy for your campaign, your ad won’t get lost in the large chunk of ads that you see on Google.

Last but not the least; try to weave in a story in your ad copy. We’ll explain how you do this because we know you’re scratching your head. All you need to do is tap into the emotions of your target audience and bring out sympathy/empathy. These are powerful emotions, and when people genuinely feel them they can be taken to action.

The more you study and write ads, the better you’ll become at it. You’ll see that in the beginning it looks difficult, but as time goes by, you’ll start to get the ins and outs of writing good copy. After a while it will all become second nature to you. Not everyone has the will to succeed and do what success requires, but if you do then you’re already ahead of the game.

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