Every online marketer dreams of only one thing: getting high quality traffic that converts. This is the challenge that is faced by every Internet marketer, which is why every one of them is constantly on a lookout to find the next best traffic generating technique. One of the most widely used and a highly popular method of getting targeted traffic is to use Pay per Click marketing: Google Adwords dominates this space. This is a tool that can take your marketing to the next level and boost your sales, get you more leads and ultimately breathe life into your website. However, 95% of the Adwords advertisers lose their shirt when trying their hand at this form of marketing. Why? Why is that some of them are making a killing, while the majority are wasting money? It just boils down to how much effective research has been done and also about fully grasping the understanding of Pay per Click on the whole. Due to this, many mistakes are being made, which can be easily avoided. This article will discuss 3 such Adwords mistakes that can be avoided: Whether you want to promote SEOnuking related product with classified advertising or some other product, it will always give you results if you do it effectively.
1) No Split Testing
One of the biggest advantages PPC advertising has to offer is the ability to know how your budget is being used. With the testing you can do using Google Adwords, you can enhance your campaigns and make them more profitable. However, if you do not take advantage of this testing feature, you are losing money and leaving money just lying around. With the split test feature on Adwords, you can rotate 2 or more ads against each other to see which ad is producing the best results. When you only run one ad, it is very difficult to know if it working as good as it could be. However, when you split test 2 ads, you will be able to get rid of the ad that is not preforming as good as the other. As a result, you will be able to improve both your click-through rates and your conversion rates.
2. You didn’t track the keywords you used. So if you’re aiming to sell more of Super Spin Articles products with classified advertising, you will achieve that if you follow this formula.
Google Content Network is a place where other websites display Google ads. It is not part of Google or its partners. It is important to understand that there is no way to know if these sites will be targeted towards your topic. Plus, they could be AdSense based, meaning the information on them is either not relevant or can be strong competition for you products. How does this affect your campaign? Simply put, it is a major risk to take. You may not get a good return on your investment, even if you put a lot of money into it. Plus, it is hard to track these ads. In other words, when you are starting your Adwords campaign, be sure to turn off the “content network” and focus your efforts with Google and its partners. It is true that the content network has advantages, but it is not the place to start new campaigns.
The third crucial mistake people make is not having a landing page.
If you landing page fails to mesh with your ads you’re not going to generate much in the way of sales, it’s pretty simple. You can’t forget this one if you really want to make things happen with a marketing campaign. It’s a capital mistake to fail to match the headline of your landing page to the keywords and text of your ads. You have to let prospects know that they have reached the site they were after, this will keep them there and hopefully create the sales you are looking for.
Additional Resources:
Pay Per Click Software