Posts Tagged ‘copywriting’

Cut Your Work Time For Copywriting

Monday, August 1st, 2011

The best move you could ever help to make for a dental marketing plan is to get copywriting skills. Within this article about copywriting guidelines, we will look at how you can take a sales letter and also maximize the usage in 8 different ways.  This arrives directly from a e-book written by Dan S. Kennedy, entitled The Ultimate Sales Letter. This guide comes strongly suggested as he is one of the primary experts about copywriting with in the world today.

Copywriters have got a very interesting market in that you can use your own personal writing to help you develop qualified prospects.  If you find that you needed many irregular advertising techniques, think about creating a sales letter to help bring in competent leads.  If you develop a successful sales letter, you are able to send this particular out in quantities which you pre-determine.  The attractiveness of this is that it is possible to quantify the total amount of work that for you to do in a given calendar month and mail out that many sales words.  After having used a consistent sales copy for a certain period of time of time, you will know what the reaction rate is as well as allow you to discover how much enterprise you should potentially get from mailing a specific number of characters.  This can make sure that you always have consumers coming into the entranceway when you want them to.  It can also help you should pattern the business enterprise after your daily life and way of life so that you are able to pick up the pace when you’ve got extra time as well as slow things down any time other parts of your daily life become more busy. Since dental consulting will be a very difficult area it helps to have a copyriter.

If you have quite a few customers who are telemarketers otherwise you would like to commence developing telemarketers since potential clients, you might want to look into developing a sales letter for 1 of these companies.  Telemarketing has become much more pricey and more irregular these days due to new laws and it is a market with quite high turnover.  Developing a sales letter to transmit to qualified prospects in the beginning can make telemarketing more effective for these companies as well as potentially decrease turnover.  If you are able to quantify the particular savings in training employees as well as in better sales, you will find yourself called upon simply by many telesales companies since you will have place yourself in their sneakers and can understand the business battles that they go by means of.

The final approach that we will utilize a sales letter then one way in which you could improve your business is to focus upon dental practitioners and doctors office.  Often these professionals are consistently seeking for new clients and this could be a approach to help them out.  You can use a sales letter to help stimulate recommendations. A copywriter can easily hlpe with this and your dental website marketing.

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No Excuses For Making These Copywriting Mistakes

Monday, July 4th, 2011

Copywriting isn’t as difficult as some people make it out to be. But it is important to know some of the more common mistakes that can have a negative effect on your results. Ok, so now we’ll move on to discuss three mistakes that most newbies make when they write their copy.

Copywriting is a never-ending learning process, and the beginner copywriter always makes mistakes that can be avoided pretty easily. We’ll look at an area of sales copy that always seems to be a source of mistakes - the copy subheading. Headlines are to sales copy as wheels are to cars - you can’t have one without the other. But as you move further, your copy needs to be broken down into digestible chunks of content that the reader can consume easily. As you write the sales copy, it will have a main body, and the main body will have different sections each of which having a subheading for it. It’s a known fact that people online scan and skim when they read, so the subheads act as a sort of table of contents for the sales message, thus allowing the reader to get a fast idea about everything. There are many different reasons why a sales copy fails to make an impression or catch the attention of the prospect. But if it is not systematically divided into readable parts, then it would definitely be a turn off for the reader, especially when you have a long sales copy. Your subheadings will help guide your readers throughout your copy, and they must compel the reader to slow down and start reading it. Subheadings are an essential part of all sales copy, but you have to know how to use them with the greatest effect. All you can do is write the best copy you can, and you just never know when a subheading will interest a reader and it leads to a conversion. So that’s why you need to carefully write your subheadings because they are almost as important as the main headline.

Always avoid what’s called the “wall of text” effect by writing long paragraphs, make them no more than 4-5 sentences. You want your reader to actually read the copy and understand, and one way to help accomplish that is to be sure to use white space in your sales copy material. One thing to never forget about readers, if they get too irritated, annoyed, or have to work to do something they’ll be gone - just like that. Make sure your paragraphs relate to only a single idea or point, only. Keep you copy “tight” and don’t run off into tangents about anything for any reason. Stories are powerful, effective, and timeless and if it can be done, then weave a good story into your copy. You can open your copy with a story, but don’t make it too long and keep referring back to it in your copy. The format for the paragraphs holds true for the entire length of you sales letter.

Don’t make the mistake of assuming that a P.S. is not important. The fact that it has an impact on the rate of your sales conversions makes it just as important as your headline. The P.S. (or “post script”) is how you remind your customer one last time about the benefits of your product. It’s a last minute call towards getting the prospect to take action. There is going to come a time when your prospect has not yet made up his mind about buying from you. The P.S. is what will close the deal for you in those moments. In addition to that it also allows you to give away very time sensitive details that will make the prospect act quickly. Helping your prospect take quick action and making them feel the worth of your product is important if you really want to bring in sales to the table. Those are the moments when a P.S. is essential to making the sale.

It does take time and effort to become a good copywriter, but you can almost instantly become better if you just avoid making the kinds of mistakes that you’ve just read about.

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Simple SEO Copywriting Tips that Boost Sales

Tuesday, June 21st, 2011

Lots of people can write content for websites, but not everyone knows what it takes to write for humans and also for search engines like Google so that they can get top ranking for their keywords. You must learn the systematic process of writing copy so that you can get maximum results. The following are a few SEO copywriting techniques that will help you in your ventures.

Search engines have smartened up as of late and so only ranks content that is written with the intention of providing quality to human readers. That means that if you want to be a successful copywriter, you must provide copy that readers will find useful. What do people seek when using search engines to search for what they’re looking for? They want both quality and they want someone to solve their problems. The reason most copywriters don’t succeed is because they focus on creating as much copy as possible instead of trying to perfect a small amount of copy. You must not only provide the necessary information, but you must also use the right keywords in the right ways. Search engines put a lot of importance on content that gives readers useful information. You’ll benefit in more than one way when you create a good SEO copy. For example, when readers find that your content helps them, they will link to that content. This will get you the backlinks you need so that you can rank higher and higher with the searches. That’s why it’s so important to develop copy that readers find useful.

Factors such as keyword density and the length of your copy all play an important role when it comes to search engine optimized content. Talking about the length of your copy, you should try to have at least 500 words on your homepage so that the search engines are able to find enough text on the page to see the keyword relevance. Search engines like to see a certain amount of content, so if your homepage only has 50 words or so, they may not rank your site. Search engines give first consideration to the first part of your page and don’t always look deeper, so make sure your main keywords are used near the top of the page. So in addition to using relevant keywords in your copy, make sure you are making your content long enough that the search engines will consider it worthy of consideration.

A common techniqued used to combine SEO (off-page) with content creation is making use of article spinners such as the best spinner.
Some webmasters, in laying out their site’s navigation, put their content in frames, but this is a practice you should avoid. Using frames is something that has no benefit and can cause you problems. Since search engines can’t read the frames, you will find it hard to get pages with frames indexed or ranked.

The result of using frames would be that the search engines would only rank your home page but would ignore your other pages. The whole purpose of SEO copywriting is to have as much of your content as possible picked up by the search engines. The more effort you put in keeping things simple, the better it is for your ranking. Your main goal should be on making your content relevant and high quality.

SEO copywriting, then, is a fantastic way to rank your site higher and to get your ideas conveyed to your targeted audience.

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Three Article Marketing Truths

Thursday, June 9th, 2011

If you are looking to bring visitors to your site, than you need to check into article marketing. Given below are some of the benefits you should be aware of.

If you are to be a successful internet entrepreneur you must focus on successful set up of your sites visitors for the ultimate goal, the purchase. Of course, seasoned marketers already know the value of doing this. You can do this in several ways. Internet marketing using articles offers you the opportunity to pre-sell to their niche markets. You can direct your articles to a particular market and tell your customers any problems that arise. Then you can walk them straight up to the check out counter when you have given them the solution to their problems. Making a sale from start to finish with articles is a multistep process. However, you also have to make sure your article isn’t just a sales pitch. There is very thin layer of ice separating a pre-sell from a sell and you must be sure to specify that in your article. Your article should begin with a short description of the topic before jumping right into the problem. Next offer an alternative. Finally show them the reason your product is the one they need. If you follow these steps you can’t go wrong here.

The articles you create and put on the internet are yours to utilize. You can reuse them whenever you wish to. The information you’ve provided in your articles have been useful to many people, so it makes sense to squeeze it for all it’s worth. After all, you will continue to get visitors no matter where your articles are published. Not only that, but if you have a lot of articles on the internet, it’s common sense to want to include them together so that you can get as much value from them as you can. A great way to do this is to take your articles and put them into a PDF file and then use them to make a free report. You’ll see that people will really enjoy your information presented that way.

You can even go ahead and give your readers the re-distribution rights to this report, so that they can spread it around, giving you even more traffic. This is but one means of generating more traffic using your articles. You just have to think out of the box and see how you can re-package your articles.

All internet marketers know the power of Google when it comes to getting visitors. In order to impress this search engine giant, you need to do many things. Page rank is used by Google to assess the rank of a page. Article marketing makes it so that you can create links to your site using article directories that have a high page ranking. This gives your site a boost in the page rank, ultimately increasing your ranking and helping you enhance your relationship with Google even further.

Finally, keep testing your approaches, track what you’re doing and keep with things until they become effective.

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