If you own a website and you would like search engines to know about it then you won’t find a superior way to let search engines find your website than submitting it to different directories. Search engines give importance to the amount of inbound links to your website when ranking it for a particularposition.Submit your site to regional and trade specific directories because if you’retargeting customers in a particular location, trade or businessthese types of links will help your website rank highly for the terms that your customers arein search of. For example, a company located Essex would profit from being listed in an Essex Business Directory as oppose to a London directory.
Most directories provide just one way links, from an SEO aspect, this is substantiallyhelpful as one way links are higher-regarded than linksexchanged with other sites. Directories are the most evident when it comes to acquiring such links and a large amount of directories allow you toprovide a link informing others about your website.Gaining links with targeted phrases/keywords can have search enginesfavouring your site over others when ranking for specific terms.
A large number of directories are free to submit to – so it makes every bit of sense to have your website listed to as many directories asyou can manage. It may take up time; although it is worth it in the end when you’re reaping the benefits and rewards with improved search rankings. 

Importance of submitting to web directories:
One crucial factor that sways search enginelocations is ‘links’. Search engines deliberate links into your website as votes of confidence and this is the reason that link building is essential to an online marketing plan of action. The more links you build, the more votes of confidence is seen by the search engines and you will be rewarded with increased rankings. It is by no means a basic process to obtain a high search engine location, but link building plays a very important role. Search engines have taken over; however directories still havean important role in any effective plan of action. Submitting your links to directories is one way to keep back links. Directory submission is just part of an online marketingplan of action that a website owner should underestimate.
When submitting a directory, your submission will be viewed by a human editor who willactuate how exclusive and relevant your website is (therefore you should always include the highest amount of relevant links asyou can manage). After passing the close examination of an editor, your website will be accepted into the directory – this then establishes a vote of validity for your site.
Judging on how many back links you’re website includes – directories will be able todecide on the relevance of your website properly. Some directories give information to other directories and search engines; this isanother reason to submit links to directories. If they do feed out your information it could improve the existence of your website as far as SEO goes. 
Content is king – if your website is lacking content but has a lot of images, search engines might not not be able to classify your website when it gets spidered. By submitting your site to a directory under a specific category you allowthe search engine to apprehend its relevance. It iselemental that to help improve your search engine locations, you need text content on your site – it is this that the search engines can feed from.. 
There are general and specific directories reachable online that you cansubmit some directories for free whilst others are not. Whatever you desire, a free or paid directory, it will still make an increase on traffic if used properly. I recommend that you look for directories relevant to your website and submit to them. Do not forget that this includesboth trade and regional specific, such as an Essex Directory which isrelevant for every business found in the Essex County. Even paid listings in directories are worth considering as some of them provide quality directory content and brilliant link value. For an example of a wellcontrolled, high value  directory have a look at  a directory of Essex Business Services and see thedifferent directory submission options available.