Posts Tagged ‘Facebook’

Three Tips To Improve Facebook Fan Pages SEO

Thursday, September 15th, 2011

The level Facebook has reached with over 500 million members is incredible, even though it has been around for quite some time. You are making a big mistake if you aren’t leveraging this resource to its fullest potential since it is the fastest growing company in the world. You can start expanding your business by creating a Facebook fan page for it where people can chat with each other and you can thus join the Facebook craze. However, in order to get a fresh stream of fans joining your page every single day, you need to keep driving traffic to it. One intelligent way to achieve this is to optimize your page for search engines which will drive organic traffic to it. Follow these simple tips to increase the number of fans you have. Knowledge of powerful SEO for Facebook techniques are sure to be useful when you are attempting to earn money from a product with relation to breast lift with implants; you will most likely be able to produce better results utilizing the advice in this write-up.

A “common sense” tip is to get as many inbound links to your Facebook fan page as possible because they will help you raise the rank of your page in the search engines. So the same rules apply to the fan page, i.e. the more inbound links you have to your page, the higher will be the chances of getting a stronger pagerank. Using “find us on Facebook” badges is a great way to get inbound links. Besides that, the Fan Box widget for your fan page includes a backlink to your page, which makes it perfect for backlinking.

You’ll find a few default areas where your visitors can land, when you first create your landing page. However, these areas provide reduced options such as your wall, links, information and more. You can go beyond this by installing the FBML application, which will allow you to add additional tabs/boxes where you can place more optimized content. You can thus set up more boxes and add more text, images and links to your page. This will benefit you by increasing your overall content score. What benefits can you see from an SEO point of view? The chances of Google noticing your fan page increase.

Using a large profile picture is a good way to grab the attention of site visitors. The simple fact is that one of the reasons Facebook is so popular is the way it allows people to share their photos over the internets. So make sure your page contains a large and very expressive photo that illustrates your company or your brand. This will help you better your brand and it makes your profile that much more trustworthy. Facebook has proven to be a social networking tool that is in it for the long haul. With millions of members and still growing, it’s a powerful platform to leverage and to spread the word about your product and company. A high quality and well received fan page can net your business a large amount of targeted people who are hungry for what you have to sell. Combine that with the powerful tips above for better search engine optimization and watch your business really take off. In the end, few things you can do to promote your fan page will provide a better return on your investment than these three things. Remember that whenever you are building a website about how to make a solar panel - or about something else- then you should easily be able to get better results from the online content by utilizing the info in this text!

Secrets You Ought to Understand About Facebook, Marketing, and Your On Line Presence

Saturday, July 9th, 2011

Do you have a Facebook page? I sincerely hope so, because facebook is an excellent instrument for luring customers to your website.

Here’s a few tips to get you started.

It’s past time to start considering your business Facebook page as basically a “secondary business website”. It sincerely has become that powerful. Facebook has a lot of features that can help you connect to people through your friends. Using the messaging system, the events calendar, and the news feeds you can expose your brand to a significant swath of of Facebooks 500 million users.

Here are some practical steps you can take to improve your facebook presence and drive traffic to your business.

1. Take some time to choose a good name for your page. Once you decide commit to it. Changing your facebook name is not unlike changing your business phone number. It makes it harder on your friends to refer people to your page.

A good name will stick with people and make it more likely that they’ll pass it on to their friends. Don’t stuff the name with generic keywords. It won’t work. Your name will be long, hard to remember, and spammy looking and even if you can get people to “like” you they’ll be more likely to hide your all-important news feed.

A good name should be specific. Facebook hates being played. They can be mean. If they think your page is a liability they’ll disable your ability to update your page making it a lot of work to contact your fans and killing any marketing benefit you were hoping to get from your page.

Don’t get greedy.

Use your company name in the page title and don’t be misleading.

2. Take the time to do it right. Fill out the info tab.

At this point I need to address a common misconception about Facebook. Don’t expect a significant SEO, or “Search Engine Optimization”, benefit from you’re facebook profile. Facebook obfuscates external links so Google won’t pass page rank to them or, in some cases, can’t see them at all. Facebook works very hard to keep link spammers off their site, and this is a very effective way to do that. The real marketing strength of Facebook isn’t in it’s SEO potential. It’s real power is it’s popularity. Facebook has become so large that it’s become an outstanding networking tool. Once you’re comfortable using Facebook you can use it to drive actual business to your firm!

There  are ways get some benefit to your website search presence, though, if you know what you’re doing. An important factor in your search engine ranking is the “domain authority” of the site’s linking to you. Facebook uses something called a “nofollow tag” on their links to keep Google from passing “page rank” to your site, Google DOES follow these links and can pass the linking site’s “domain authority” to you. This is why getting a link on Wikipedia can benefit your website even though their links use the same “nofollow” attribute.

It won’t hurt to include keywords and links on the info page. Include all your important information:

  • Links to your own sites or other relevant resources
  • City, state, and address, which are important fields for local searches
  • Company overview, mission, and products, which become relevant when folks do product searches

Make sure to include your phone number and links to your “buy now” pages. Remember… over time this page will bring in prospects. Make it easy for your Facebook visitors to contact you or, better yet, buy!

3. Use status updates to post links to your website and other relevant sites. When it comes to getting Google to notice your facebook presence this is the most powerful tool at your disposal. Your status posts are sent out as news updates to your fans and are posted on their pages, too.

There are two kinds of status links. It’s important that you use the right kind of link to get a benefit.

Raw URL: Facebook will auto-link the text directly to the URL when you post the raw URL in the text of a status update. This is the best way to do it because the link goes straight to your site. Try to use an actual URL wherever possible.
Attach Link: Attach links seem really cool because they automatically pull down all kinds of cool information from the page you’re linking to, including a thumbnail image. This method gives you the option of changing the anchor text of the link. In this case you should avoid using attach links. These links don’t go straight to your website. Instead they pass through a facebook URL. The search engines won’t be able to follow them properly.

4. Get fans to comment and like content in your stream to strengthen intra-Facebook linking.

Facebook links a fan’s name back to their Facebook profile page when they comment or like content in your Facebook page’s stream. When these comments and likes are indexed, Google will see more links between your page and your page’s fans and will view this as a stronger bond.

Facebook can play a central role in improving the emergence of your firm and your website because it allows your page to be visible to Facebook’s immense user base. Sure, it will take a little time. You’ll be forced to do a little creative planning and you’ll need to actually build and update it, but when all is said and done your online visibility will increase.

About The Author

Brian O’Connell is the President and founder of CPA Site Solutions, one of the country’s leading edge website design companies dedicated exclusively to accounting website design. His company at present provides websites for more than 4000 CPA, accounting, bookkeeping, and tax preparation firms.

Look Into Social Networking Sites to Market Your CPA Service

Wednesday, May 11th, 2011

As you are reading this it’s a reasonably safe gamble that you’re already at least a fairly savvy marketer. I’m going to assume that you already realize the value of CPA sites and the web when it comes to marketing your practice and you’re most likely at least thinking about the advantages of Facebook and Twitter to market your business. Here are a few selected pointers that could help you make the determination about what aspects you should place your focus on. There is a stigma attached to these sites.

It’s true that most people look at social networking sites as frivolous, but this isn’t necessarily the case all across the board, and it isn’t an entirely bad thing. While there are already social “business” networks, like LinkedIn, dedicated to building resume details and professional networks, the others on the more “social” end can still work for you. A lot of important deals get closed on the golf course, yes?

Social sites have a significant advantage: sheer numbers. As of 2010, Facebook has over 500 million members and Twitter, around 190 million—compared to LinkedIn’s 80 million (no small number, mind you!).

The numbers are also telling. Contrary to popular belief Facebook and Twitter are not dominated by teenagers. The 12-17 demographic only makes up about 11% of Twitter’s market. If Quancast’s estimates are correct more than 35% of their users are 35 or over. For the professional side of things, this is a good sign.

For the accounting industry I think it’s better to go with Facebook than twitter. Yes, Twitter may have a larger percentage of people who use the service for business, but out of the 5.9% of the user base that uses it for self-promotion, an even smaller percentage of that is effective. Facebook is better at targeting people’s interests, or “likes”. These can be used to target your efforts on users that are likely to respond.

Both services offer tools that will help you promote your business.

Twitter uses hashtags. It also has desktop and smart-phone apps like TweetDeck that allow you to identify and connect with others with similar interests. To see how hastags work just do a twitter search for #CPA to tune into the conversation that CPAs are having. On Facebook, you can search groups to find some that suit your needs. You’ll find tons of diverse groups with highly specialized interests. There are groups dedicated to start-up businesses, entrepreneurs, and just about every specific industry. You may also find some useful advice for running your business in groups dedicated to accounting. There’s health care for accountants, support groups, and firms that are shifting their business model to cloud computing.

These are just some of the ways that these social networks can help you elevate your firm. Just jump in. You likely already have all the skills you need. The nature of networking hasn’t changed, just the medium. The opportunities for finding new prospects and profits are endless!