Posts Tagged ‘google’

Strategies for Trimming-Down Costs plus Improving the Effectiveness of Your Google Adwords Search Engine Ad Campaign

Thursday, September 15th, 2011

The Web is full of opportunities for developing your client base.  One online strategy which is well worth looking at is pay-per-click advertising in Google Adwords.  By examining some Google Adwords advertising campaigns, you will discover the significant features which really helped boost Google’s market value to more than $6 billion.

Many entrepreneurs neglect to take advantage of Google’s mechanisms for making sure that their own search engine advertisements get shown only to those people who are realistically possible buyers and that the ads inspire such individuals to just click through. As a result, they pay a lot more than they need to for the actual publicity, get disheartened concerning the return on their expenditure and yet leave the ads running for deficiency of ideas about how exactly to improve overall performance.

Don’t let it happen to you! Start using these tips to keep your expenses lower plus your rewards higher.

1. Eliminate nations and languages that won’t match what you offer. For instance, in case you sell U.S. foreclosure listings, your ads should display only to Google users within the actual United States and doubtless only in English. On the other hand, if you have a language translation service whose clientele can live all over the world, determine the international locations and languages your ad gets shown to considerably more broadly.

2. Activate Google’s ad tracking. It costs you practically nothing, and allows you to monitor not just your cost per click and click-through ratio, but also which keywords and which adverts best lead to your required result, whether that’s a sale, an query for your services or perhaps a signup for your newsletter. That way, it is possible to remove or try to enhance elements which get a lot of mouse clicks or are expensive but don’t obtain results.

3. Build negative key phrases. If your goal is marketing something, why pay money for tire kickers and freebie hunters? By identifying “free” as an adverse keyword (Google has a unique button just for this), you can keep most of them from clicking on your ads.

Similarly significant, think through alternate and unwanted connotations of your own keywords and also add negative keywords to stop your ads from showing to extremely unacceptable site visitors. For instance, type “cattle branding” into Google and you’ll see advertisements for business branding companies. Those advertisers’ click-through rates will improve when they include “cattle” as a negative keyword.

4. Eliminate under-performing key phrases and advertisements.  Google has an hierarchy system that places adverts with greater click-through rates above various other ads.  It also charges reduced rates to higher performing advertisements.  Plan a time for regularly getting rid of these lack-luster keywords and advertisements to cut-back on needless expenses.

5. Design an intelligent website landing page.  Make sure it matches what you offered in your search engine ad.  For example, if you proposed a software exhibition on the ad, it has to be linked to the precise page in which they might see the display.  Some marketers make the blunder of leading visitors to their home page and leaving the customer to browse around for the specific offer which intrigued them.  Individuals find this a total waste of time so you risk losing the curiosity that induced them to click on through your own ad.

Once you handle your Google Adwords strategies based on these guidelines, you’ll be paying a smaller amount to get a far more fulfilling reaction.

The author is a multifaceted writer. She writes articles for a number of topics such as marriage and relationship advices, seo promotion, top search engine ranking and seo services edmonton, family and parenting concerns, fashion and beauty tips and a lot more.

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Do You Know This About Writing Google AdWords Ads?

Tuesday, September 13th, 2011

As a PPC, pay-per-click, advertising model, Google Adwords thus far is the standard when it comes to success and visibility. Writing ad copy that moves people to take positive action is tremendously useful in many advertising mediums, and Google Adwords is just another one of them. If you’re looking to improve your PPC performance, then hang-on because we have three great Adwords ad copywriting tips we feel can help you improve your ROI.

The most important tip that you need to keep in mind as AdWords advertiser is to test the various elements of your copy, again and again to enhance the results. You can test all day until the cows come home, but if your ad copywriting leaves little to be desired, then you’ll be in for a struggle.

The best conversion rate is 100%, and you’ll never get it; but there’s nothing wrong with trying - so always keep testing.

When writing the copy, make sure that you remove any common words such as “in, an, it, on”; since they will take up a lot of space. Your ad should be short and powerful, which is why you should get rid every word that doesn’t need to be in the ad. Your aim here should be to have only those words that count.

Don’t be afraid to experiment a little bit, and you can offer a glimpse into a personal story with your ads. One thing to do is split test between a regular ad and one that contains some allusion to a story or experience. There may not be enough room for using story elements; so just be sure to let them know how much they can also benefit from the product, as well.

The strategies you learned about here will work very well for better converting Adwords ads, and always continue learning more about the subject. The more ads you write and study, the better will be youir belief in yourself, and that is very important to your success.

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SEO: Fastest Way to Get a Site Indexed

Thursday, June 9th, 2011

Built a new website recently? In that case, one of the crucial first steps is getting it indexed by Google and other search engines as soon as possible. If your website has not yet been picked up by search engines, you’re obviously missing out on lots of juicy traffic. This post outlines a quick and simple method for ensuring that every new site you create gets indexed and listed very quickly.

The Wrong Approach

First, let’s take a quick look at what not to do, in order to get your site listed. Every search engine has some option for manual site submission. You can find a link somewhere that says something along the lines of “Register your site with Google”. You can then enter your website’s URL and submit it to be indexed or “crawled” by the search engine in question.

There are even services that offer to submit your site to search engines for you.

Avoid both of these things. Manually submitting your site to a search engine is a waste of time and using a service to have it done is a waste of money. After manual submission, it can take days or even weeks before your website actually gets indexed and what’s the point in having your site submitted to hundreds of search engines no one uses?

Here’s What to Do Instead

Here’s how to get your site indexed super-fast, in a nutshell: Make sure that there are links on popular sites, pointing to your website.

Why do you want to do this? The more popular and frequently updated a site is, the more often it gets visited by search engine spiders. Google sends it’s “bot” to those sites every few hours or even more frequently to make sure they have all the new content listed in their search results. Now, if a link to your website appears on such a highly popular site, the Google bot will see that link, follow it and find your site. And since it was linked to from an important website, your website will get indexed soon thereafter.

Ok, great, but how do you do this?

Forum Sig-Lines
Register with a forum (or use one you’re all registered with), write some posts and add a link to your site in the sig-line. Make relevant and interesting posts! Don’t spam!

Social Bookmarking
Bookmark your site on delicious, mixx, folkd or any of the other few hundred bookmarking sites out there. The links on bookmarking sites get posted instantly and search engine bots are usually not far away.

Article Submission
Simply write a short article on a topic relevant to your site and submit it to a free article directories.You can place a link to your site in your “bio box”, “about me” section or signature of the article. Submit the article to ezinearticles, articlesbase or goarticles and it’s sure to get picked up by the search engines quickly.

If you do all of the above, your site will probably get indexed in a matter of hours. A word of caution: Don’t abuse these options. Don’t create a spammy sales-site and submit each and every page to Digg. Don’t write a crappy, “empty” article and submit it to article directories. Don’t annoy people on the forums by posting irrelevant comments and having an obnoxious collection of links in your signature.

These things will not only hurt your reputation and prevent people from clicking your links, they will most probably also get you banned from the respective sites and with that, you’ll lose those backlinks as well.
In other words, while you are working for the search engine’s attention, don’t forget the human visitors that might get involved..

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Don’t Make These Search Engine Optimization Mistakes

Tuesday, May 10th, 2011

The art of SEO can be learned, but you’ll find hurdles and roadblocks on the way. We will be looking at some typical SEO mistakes that it’s important to avoid.

When you create your site’s content, don’t make the mistake of overusing certain keywords. The best keyword density for your content is between 4% and 5%, so don’t go above this. If you want the search engines to rank your site well, you should avoid using your keywords too often, as this can lower your site’s ranking and value. Always include only those keywords that are relevant to your content. And when you feel the need to re-use the keyword, try using its synonyms instead because this would give you thumbs up with the search engines, since they use a technology called LSI or Lateral Semantic Indexing. So you have to be careful that you don’t engage in keyword stuffing, as the search engines will penalize you for this. Always be sensible when adding keywords to your content. Don’t go out of the context or write content that is poor in quality because of bad keyword density. Make sure your most important keyword appears in the title and first sentence of your content. The more you adhere to these principles, the better your ranking will be, and the longer you’ll be able to keep it. Many webmasters focus only on outbound links and don’t realize the importance of internal linking, which is another SEO mistake. The search engines are impressed by sites that make good use of internal linking (such as Wikipedia), so you should do this as much as possible. There are many reasons why search engines favor sites that have good internal linking but the biggest is that when you have a good network of internal links, it shows that your site is resourceful and people will be able to find what they want on it easily by following these links. Creating an internal link is nothing more than putting your targeted keywords in anchor text and having it link to another place on your website. You don’t, however, want to simply add links randomly. It’s essential that your internal links are logically arranged in a way that does not confuse either people who visit your site or the search engines.

If you want your site to rank well, make sure it runs fast and efficiently, as the search engines look for this. If your site is slow, you will also lose many of your visitors. If you are using more code than you need, this may be slowing down the time it takes for your site to load, and neither the search engines or your visitors will like this.

This is why it’s a good idea to avoid having an internal CSS file and instead go for an external CSS file. This is the way to go if you want your pages to load swiftly. Search engines are all about speed and relevancy, so you’ll have to agree with them and understand the importance of your site’s speed. Essentially, by creating a quality site that visitors will enjoy, you are also doing what the search engines want.

It’s easy to optimize your website for search engines, but knowing some basics will help you focus your efforts from the beginning.

Recommended video: Make Money Online!

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Best Search Engine Optimization Tips

Tuesday, May 10th, 2011

New Webmasters often struggle with making SEO work despite all of the information available. Long term results can be achieved with the few SEO tips discussed here.

Beggining SEO users should acknowledge that it is an ongoing process that will take some time and full committment. The search engines are constantly on the vigil and constantly update their rules, and in order to stay ahead of the crowd you will need to optimize your site on a regular basis. Maintaining your site’s rank is all about knowing what’s working and what used to work. If you aren’t working to maintain your ranking your site won’t stay at the top position for long. Besides that, you’ll find that you’re facing strong competition from a number of other websites. You must cross the finish line to the top first and work hard to stay there. It’s not just about building more backlinks, but it’s also about updating your content and adding more relevant keywords. Your committment to consistent optimization will also help you keep your rankings on the top once you get there. Your use of long tail keywords will result in fewer competitors which will allow your site to stay on top longer with little to no effort. If your target niche is in a competitive market you are likely to have alot of cometition which means it’s super important for you to keep track of your rankings and improve them as necessary.One of the best ways to increase your SEO results is to make use of article syndication together with spinning tools such as The Best Spinner. Always remember when working with SEO it’s important that the quality of your incoming links is far more important than the number of them. This basically means that your backlinks need to be high quality with relevant content. It will not do your site any good to have backlinks coming in that contain irrelevant content. You will gain favor in the eyes of the search engines with good quality backlinks because this is exactly what they are looking for, relation between sites. You need to make sure you are linking to pages with high rankings. This just adds to the reputation of your site, which will positively enhance your ranking in the long run. Don’t be hasty and link to any site you come across, because in order to achieve a rank and maintain it, your incoming links are really important.

One slightly more advanced SEO tactic that you should be aware of is making use of the robots.txt file.

With this file, the search engines are told which pages can be ignored in the index and which should be listed. Some of your pages, for example, might have duplicate content that would harm your site’s ranking, so it would be better not to have it indexed. The purpose of robots.txt is to keep some of your pages from being indexed, but you want to be sure that the search engine spiders can read your site easily, so include a site map as well. In conclusion SEO has been said to be the most efficient way to generate targeted traffic without losses.

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Simple Seo Outsourcing Strategies

Monday, February 28th, 2011

Every web master knows the effectiveness of getting back links and web pages that are optimized for search engines , but not everybody wants to go out and do all this work themselves. If your one of these web masters, don’t worry because you can always hire somebody to do your search engine optimization work for you. You can look into sites that do focused projects or sites that will build an entire seo package for you. Contracting with an organization that increases your search engine rankings will make you money. This article will go over a few of the areas you need to look into before hiring an outside company to do your search engine optimization work for you.

 

The first thing you will want to do is determine your overall objective. Do you want a company that will help optimize your pages, place you in the top of the search engines, keep you in the top of the search engine listings, or all three. Knowing what you want from your provider will help you determine who to work with. Some companies only work on back link building while others will do everything you need.

 

If you do not know exactly what you need, it may be best to look for a company that specializes in everything. They can analyze your web site and give you a consultation. You can always get a few consultations from competitors to keep everybody honest.

 

Ideally, you’ll have a solid understanding of what you need and want and can articulate this to the company you are doing business with. You’ll then be able to make a more narrow search for you search engine optimization services. Companies that specialize in one area may be able to give you a more competitive price than companies that have a more broad niche. This is of course if you are only going with one pageranking service. Multiple services and package deals usually tend to be less expensive because you are buying in bulk.

 

One thing you will want to consider when choosing a company to do business with is its location. Unless you speak many dialects , you will probably want to hire someone that speaks the same native language as you. Depending on your location, this may cost you more money, but will save you a lot of the time and head aches associated with language barriers.

 

Finding out how many years the organization has been in business and how it treats its other customers is always a good idea. Not all organizations will share a full list of their past clients and and they shouldn’t have to. You should however, expect them to provide testimonials and case studies that show that they are not just a fly by night organization. Its never a good idea to hand over large orders to new companies without any track record.

 

Follow the advice in this article and you should have an easy time choosing the best seo company for your needs. Remember that it is always worth spending time finding a company that will work well with you upfront. This will save you a lot of time and frustration in the future.

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