Improving your rankings in the search engines may seem difficult to understand, and even more difficult to make it happen. This is definately not the case, however. There are numerous tools on the internet that can help you find a high search engine placement for your website, including Search Engine Optimization videos, some of which can be very valuable, especially if you are looking to do it yourself, and don’t have the money to hire an outside company to do your seach engine optimization. You need to have good visibility and rankings in the top 5-10 search results for your keywords; or else you will be at a severe disadvantage to your competition.
A great majority of people looking for products to purchase on the world wide web find these products by doing an online search with Google. The number one goal of promoting your website for first page search engine rankings is to attract targeted traffic to your site who are searching for what you have to offer, making a purchase more likely. The better you choose your keywords, and the higher they rank in the natural results, the greater the traffic that is directed to your website. That is why search engine optimization is such a powerful tool.
The major search engines usually prefer (and rank higher) sites that have quality, original content rather than “pretty” sites that are slow to load with lots of flash or whatnot. Your website needs to be tailored to the keywords you wish to rank for - these are phrases that your targeted visitors will be typing into search engines to find your site.
A good goal is to have around 400 words on each page of your site, and while this may not be doable for some online businesses, commerce sites in particular, you still want to have at least a hundred high quality, targeted words on your page. If you are looking to create a high ranking on search engines, this text is perhaps the most important aspect. The search engines like Google, however, need to be able to read your text, which means that your content must be in the HTML language, and not simply graphics.
Linking is another factor that will dictate where you are found in the search engines. This, some say, is the key to determining where your site is found in the search results. Pretty much all search engines use link popularity to rank your website. Link popularity is based on the types and quality of sites that link to you, and also that you link to.
If you search for “free link popularity check” in Bing, Google or pretty much any search engine, you can easily find out what sites are pointing to your page. In the case that there aren’t many sites linked up to yours, or if the sites linking to you are not of good quality, you should explore the possibility of starting a link popularity campaign. Basically, this means searching for quality sites and asking that they exchange links with your site. Of course, this requires looking into the quality of the domains you want to link up with. Linking to popular, quality sites can not only help boost your ranking in the search engines, but it also can help make your site be seen as an authority site.
Search engine rankings are extremely important for a successful Internet marketing campaign. Before you go out and hire a search engine optimization company, try taking some of the simple steps listed above, or look online for information on how to improve search engine rankings, you might be surprised at how much information is available, and how simple it can be. You might also want to check out this site showing you how to take advantage of link building services in a painless manner. There is a plethora of information available on internet marketing, and if you plan to make a living through an online website, you will have to either do your own search engine optimization, or pay for a professional to come in and put a campaign together. Remember, the higher your search engine ranking, the more high quality traffic will come to your site, and the more sales you will make online.