It is not surprising that millions of single entrepreneur websites have a conversion rate of zero. In order to improve a site’s conversion rate, you have to focus on improving a number of factors. If we’ve been describing your business, just keep in mind that you can improve your conversions; it will require work and effort but can be done. So today we will discuss and offer 3 specific strategies you can use to address your situation. 

One of the most important things you can do in your copy for better conversion rates is offer proof to back-up your claims. It’s natural in regular life, too, because how many times have you ever heard someone say, “Prove it.”? The Internet is filled with scams and people are being cheated left, right and center. Perhaps the best perspective and approach is to simply offer what you have, support your claims the best you can, and you can’t get too concerned about what people think. The bare fact is that when a visitor comes to your website for the first time he/she won’t believe what you’re saying, unless you start supporting your words with some evidence. We will caution you about exposing too much of your own private and important details. Using videos is a great way to explain things that are generally hard to explain via text. You need to be careful about making income claims or implications; but in that regard you can show screenshots of accounts, or even scans of affiliate checks, etc. How about using supporting material but in the way of social proof? That kind of support comes in the way of expert testimonials about your claims, etc. You can help your conversion rate in a dramatic way if you give your readers over-the-top supporting data that they cannot help but believe. 

Part of your copy revision and assessment will be to make sure the benefits of doing business with you, or those of your products, are strong and compelling. The benefits that either you write, or your copywriter, have a huge responsibility because they must make the reader “feel” all the great things your product will provide for him. The way that is done in copy is through the “benefit bullet,” and they need to be strategically placed within your copy. This is extremely helpful because most of the readers will just skim through your sales copy and won’t read it in detail, until they hit something that interests them. Of course you want people to at least know what your product provides for them; bullet points are just the ticket because that is the function they serve - to let people know. Benefit bullets are not supposed to be long, no more than two short sentences, and they much be emotionally powerful. If you want you can mention a feature, but then it’s critical that you immediately follow-up with the benefit that feature gives. 

What this is all about is optimizing all aspects of your business and marketing process, and an integral part of doing that is through testing. You need to test headlines, sub-headlines, graphics, pricing, etc. Once you have achieved what you think is your terminal conversion rate, then give it a little time and then start over. The number one killer of improvement and performance enhancement is marketers get lazy sometimes. Things can change online regarding business in the blink of an eye, so don’t let them catch you unaware. 

All in all, the tips that we discussed in this article are only a tip of the iceberg because there are many, many ways you can constantly increase your site’s conversion rate. If there’s anything that is more important than your conversion rate is your constant taking of action to make things happen.  A great resource for great value internet marketing and advertising is WebRankingSEO.com - call (407) 876-5771 or click for more info regarding Orlando SEO, SEO Orlando and web SEO.