What are External Links - External links are navigational tools which redirect traffic from one website to another. They are hyperlinks developed with the aim to direct and redirect traffic from some sections of the website to another. They may also be used to direct traffic from an external source such as third party websites. Links are very useful for search engine optimization. External links may also be used by a writer posting articles in various websites to connect their work.
Implementing External Links - One unique method which has proved very efficient is through the use of appropriate content to stimulate traffic from outside sources. The issue here is that an article for instance posted on any particular website needs to be discovered by internet surfers. Unless such material is exposed through such methods as external links, its purpose may be lost in cyberspace.
Provide Excellent Write ups - If your write-up is informative, it may even attract external links from other websites who may find such article complementary to the information on their website. So the rule of the thump here is to write high quality articles, which may increase the possibility of others linking up to it.
Link Placement Strategies - Generally external links may be posted anywhere the author deems fit. But the most popular strategy is to connect your links by writing a short introduction of the points made in the article that is used for article marketing purposes. Once the article captures the interest of the reader, chances are very high such reader may click on the link to the rest of the article.
Advertising Purposes - Keyword advertising continues to grow as online marketers have found them very useful in directing or redirecting traffic from outside sources through external links. Through this method using careful keyword research, a publisher or marketer may link up certain portion of their website through using Search Engine Optimized key word advertising. When information are sought from the internet, the seeker often use some keywords in their query. The search results highlights top websites where such key words are found.
Search Engine Ranking - A publisher may also benefit from using external links to boost their ranking in search engines. The often preferred technique to attain this goal is through search engine optimization. Several keywords are more search engine friendly. Linking articles to search engine friendly key words and phrases would undoubtedly increase web traffic to such websites in the long run.
How to Build External Links - Today there are some tools which a publisher or content provider can use to build back links. Back-link builder may be used to identify places where an external link may be placed. This program helps to identify sites where your content may be linked through identified keywords. Many websites would allow such links if the article relates to the content of their website.