Posts Tagged ‘Website’

Article Directories- Savior To Website Ranking

Tuesday, June 7th, 2011

search engine optimisation has emerged as an essential instrument to get a high website ranking. In the identical means, directory submissions have developed as a necessary tool for SEO. What occurs with listing submissions? Listing submissions help in creating a method hyperlinks to your website by means of which traffic will slowly and steadily build up on your website and all this in turn helps you obtain higher website ranking! The entire course of is interlinked. Extra traffic would imply better website ranking, and better website ranking means extra traffic.

Article submission has emerged out to be a very effective manner of creating your on-line presence felt. It has turned out to be a really robust promotional tool. With a whole lot of article directories out there, concentrating on as many directories as potential is the key for greatest website ranking tool.

There are majorly two methods by which articles might be submitted in directories for a greater website ranking. These methods are:-

1.             In this methodology, a number of URLs are created inside the similar site. These URLs are created using a number of titles and descriptions. With the assistance of this a number of backlinks are created in different pages of the same website. A number of backlinks gives rise to a better website ranking.

 

2.             This is thought of to be one of the best methodology for creating backlinks to your website which finally increases your website ranking on search pages. The strategy makes it look natural, so it isn’t caught as a spam by the major search engines and is taken into account real which helps in increasing your website ranking instantly. On this method, multiple descriptions are used with multiple URLs but a single title.

 

3.             At times, searches are targeted in the direction of particular keywords. For conditions like these, single descriptions are provided to multiple titles and a single URL. It works wonders for rising your website ranking.

 

With the assistance of any of the above technique, as soon as your article is submitted in a listing and the links are made, all the highest search engines will mechanically grab it to provide you a greater website ranking. Engines like google have spiders which can be all the time crawling on the web, discovering these kinds of backlinks based on which the major search engines present website ranking. The more the variety of backlinks, the more the variety of visits of the spider and the higher the website ranking. It is so simple as that!

To submit to these directories sure guidelines need to be adopted which might be laid out by these directory websites. A slight difference from the rules is also not ignored and the article fails to get submitted on the directory. In consequence, the entire effort would possibly get wasted. Therefore correct care has to be taken on that regard. Taking the service of an article writing firm is likely to be a solution for you. These companies know what they’re doing therefore chances of lacking a tenet could be quite less. And with all the guidelines met, it’s just a matter of time earlier than you see a website ranking of your website, you had at all times wanted.

Tags: , , , ,
Posted in Video Marketing | No Comments »

Should You Buy Targeted Traffic For Your Website?

Sunday, March 20th, 2011

If you buy targeted traffic, would it reward your web site? You could be wondering how one can improve visitor amount to your site; and in turn, increase profits. One option you most likely know about is targeted traffic services and how it may apparently help to improve visitor numbers and increase how many companies ready to promote in your site. Below, we’ve categorised the characteristics of this kind of online service.

Aim of targeted web traffic

Targeted visitors is different from popular traffic in that it’s more specific. Providers of this service are supposed to drive visitors to a website who are most enthusiastic about its content and are almost certainly to buy services or products from it.

The main goal of targeted traffic is always to make these visitors take action and convert them into consumers. Basically, targeted traffic services are a type of advertising wherein the services or products of a web site are promoted to online users. These products and services are placed within view of specific audiences who are that are enthusiastic about what’s for sale.

The way it operates

There are lots of ways in which target traffic services work. Some online firms that offer this service use pop up or banner advertisements that appear in other links or partner networks of the provider. The banners and pop ups can be a whole page or a half page, with regards to the package ordered by the website owner. In some cases, a more specific strategy is employed, like keyword traffic.

In keyword traffic or keyword advertising, the client lists down different keywords or key terms associated with his site’s services and products. Once a web user enter these words or phrases, the advertisement for the web site will appear inviting the net surfer to visit the client’s site. There’s also targeted advertisements that are geared towards particular locations or country. This works by asking the web researcher to recognize his country or location when he visits affiliate websites and directories. If the country or location specified is incorporated in the client’s list, then the advertisement will appear.

If you’re planning to buy targeted traffic to raise visitor numbers to your site, be warned that not all online resources that offer this service are legitimate. The popularity of this sort of web business has spawned lots of fraudsters and you will end up buying worthless traffic. Before you agree to a package, research the company’s background first or ask other website operators in your network whether they know anything about the provider.

Tags: , ,
Posted in Uncategorized | No Comments »

What’s a Tag Line and How Can It Help Me Market My Accounting or CPA Firm?

Tuesday, March 8th, 2011

The salad days of the generic website is over. few visitors will hit websites any more just because they’re exciting and new in and of themselves. If you really want prospects to look at a website in a modern business environment you must offer them a persuasive REASON.

The best way to do this is by using a marketing gimmick called a tag line.

The most important rule of website marketing is very easy: From From now on when you endorse your website include a “tagline” that promises a material value to prospects and clients willing to look at your site.

Treat your tagline like a newspaper headline. A newspaper headline is designed to get somebody to check out an article. A “tag line” performs almost the exact same function and therefore is crafted using the exact same rules:

1. Provoke the interest of your prospect on an emotional level, not an intellectual one. Most people make important choices emotionally, so solicit to the things they are sincerely interested in or afraid of. Your marketing will be much more effectual if you put forward benefits that appeal to a visitor’s , fundamental motivators (pride, greed and fear) than it’ll be appealing to their good sense.

2. Certain words just have a lot of marketing appeal. Use them. Of course, the word “free” is now and always will be the king of the hill, but words like YOU, YOUR, HOW, NEW, WHO, MONEY, NOW, PEOPLE, WANT, and WHY catch peoples eye and appeal to them on a very personal level. Use these words.

3. Know what benefit to offer. Mom’s are wrong. We’re not really special or different. We all want basically the same things from life, and that list is very short. Once you know what these things are it becomes easy to write to them.

Different people value these things to different degrees. Some people are naturally more fearful than prideful and vice versa, but more often than not the prospects attitude is more influenced by their situation than their personality. For example, if your reader is a home builder in the current environment he’s likely to be fearful, but if the reader is a home buyer pride is a much more likely motivater.

Here’s a no-nonsense listing of the five key motivators that marketers advertise to:

  • Safety: People want to feel secure.
  • Acceptance: People like to feel like they belong.
  • Empowerment: People like to feel like they have control over their own destiny.
  • Status: People like to be perceived as powerful and important.
  • Fun: This one’s pretty self-explanatory. People just plain like to have fun.

You’ll notice that money isn’t on this list. Money is actually a secondary motivator. Money is just a means to these five ends.

4. Target your tagline to your audience. For example, if you are selling your services to new residents you might want to use a tagline like, “Special offer to New Homeowners! Free initial consultation and 15% off your first tax preparation”. If you’re targeting a larger more generic group use something more universal like “Free to New Tax Preparation Customers”.

5. Mention your offer right away in your tagline. Remember the tagline is the ad for your web site. In loads of ways the tag line is more pertinent than the web address itself. After all… a a sound tagline is much more able to get a visitor to take an action than a cool web address is!

Let me offer a few example of tag lines that could be used to lure prospects to your site.

  • Learn 7 tax Secrets You Need to Know…
  • The IRS is targeting Your Business…
  • 10 things the IRS doesn’t want you to know about your taxes…

TIP

Add taglines to your email by using a signature. I love email. It’s much better than using traditional stationary. One of the most fantastic things about it is you can efficiently and with no trouble amend your taglines. Let’s see you try that with printed stationary! Don’t be lazy about it. From time to time change your message. It’s powerful, it’s easy, and it’s free!

About the Author

Brian O’Connell is the owner and founder of CPA Site Solutions, one of the country’s biggest website design firms dedicated solely to CPA website design. His firm presently provides websites for more than 4000 CPA, accounting, and tax preparation firms.

Tags: , , , , ,
Posted in Uncategorized | No Comments »