Website linking strategy through off page  linking is a very important tactic to utilize within your efforts in acquiring good rankings with in the search engines. You might be wondering what are off page links, off page links are exactly what it sounds like, links that are placed on someone else’s website or blog and link back to yourblog or website .  Pagerank and website popularity is affected by off page linking.

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Let me give you a quick explanation about Pagerank and how your links play a big part in your ranking before we go any further with off page linking.  Google has a patented method called pagerank which is used for evaluating page relevance on a scale from one to ten, where ten is the highest.  The quality and quantity of links that point to a page are analyzed by the Google pagerank algorithm .

The anchor text is considered the most significant agent in off page linking.  The text that you click on to activate the hyperlink to another web sites page or just simply to another web site or affiliate link is called the anchor text.  Anchor text is the text that people see when they click a link and the description of the link itself.

When participating in a website linking strategy, it is very important that you correctly link your site or blog using thekey phrase or phrases and words or keywords that you are trying to get your blog or website to rank for.

Don’t forget to change up your off page linking.  What I mean by this is you should not use the exact same phrase each time, make sure you change it up.  You should use several different phrases , but always make sure they are the keywords or phrases that you areattempting to rank for within the search engines .

A good off page website linking strategy will help you build your page reputation and inturn your internet online marketing business.